From employee feedback to business growth

Table of Contents

All companies want to prosper, grow and perform well. Although there are many factors that make a company grow, there may be one that has not yet been given enough attention: employee feedback.

Can employee feedback contribute to the growth and success of companies in the short term? How can it be done?

Yes, employee feedback is crucial for business growth, because provides valuable information about the company’s strengths and weaknesses, and helps identify areas for improvement. However, providing effective feedback can be challenging, and many businesses struggle with implementing an effective employee listening strategy.

In this article, we’ll explore the challenges of employee feedback, strategies for providing effective feedback, tools and technology for employee feedback, and how to measure the effectiveness of your employee listening strategy.

You will find that setting up an employee listening strategy is simpleaffordable and quick.

The importance of employee feedback for business growth

Employee feedback can be a critical component of business growth. Employees are key for any organization, and they have valuable insights and perspectives that can help improve the business.

By providing employees with an opportunity to share their thoughts, concerns, and suggestions, companies can gain valuable insights into their operations and make improvements that can lead to increased productivity, employee engagement, and ultimately, profits.

By listening to employees, companies can learn about potential problems or inefficiencies in their operations, and take steps to address them. This can lead to increased efficiency, cost savings, and improved customer satisfaction.

Let’s take a simple example. Research has consistently shown that engaged employees are less likely to be absent from work and more likely to stay with their current company than disengaged employees. Engaged employees are also more committed to their work and are more likely to be productive, which can increase job satisfaction and reduce the likelihood of turnover.

Following the example we have given, here are some general figures to give you an idea of the potential costs:

  1. Turnover costs: according to a report by the Society for Human Resource Management (SHRM), the average cost of replacing an employee is approximately 6 to 9 months of the salary. This includes the costs of recruiting, hiring, and training a new employee, as well as the lost productivity during the transition period.
  2. Absenteeism costs: the cost of absenteeism can vary depending on the level of absenteeism and the industry. According to a report by the Integrated Benefits Institute (IBI), the total cost of lost productivity due to absenteeism in the United States was estimated to be $225.8 billion in 2019.
  3. Combined costs: when turnover and absenteeism are combined, the costs can be even higher. According to a report by the Center for American Progress, the cost of turnover and absenteeism in the United States can range from 16% to 213% of an employee’s salary, depending on the industry.


So why wait to detect what is the level of engagement of our employees and act in case this level is low? It is as simple as asking for anonymous feedback from employees and thus reducing the probability of turnover and absenteeism in the organization.

This is just one example, engagement is one of the many issues that can be detected by collecting and analyzing employee feedback.

The challenges of employee feedback

Despite the benefits of employee feedback, providing effective feedback can be challenging. One of the biggest challenges is creating a culture of openness and trust where employees feel comfortable sharing their thoughts and suggestions. Employees may be afraid of the possible consequences of sharing feedback or even of being ignored.

Another challenge is creating a process for collecting and analyzing feedback. How to get started? Many companies struggle with collecting feedback in a way that is meaningful and actionable. They may use outdated methods, such as suggestion boxes or email, which provide limited insights and are often ignored by employees.

It is also important to ensure confidentiality, it is essential to ensure that the feedback process is confidential and anonymous, where necessary.

Choosing the right questions is also important. Questions should be specific, relevant, and actionable. Companies need to ensure they are asking the right questions to get the feedback they need.

Timing is essential when collecting feedback. The feedback process should not interfere with an employee’s day-to-day work. Companies need to find the right time to collect feedback from employees, ensuring it does not impact productivity.

Analyzing feedback can be a time-consuming process. Companies need to have a system in place to analyze the feedback received and turn it into actionable insights.

And finally, it is essential to follow up on feedback and ensure that action is taken based on the feedback received. Without action, feedback can become meaningless and lead to a lack of trust and engagement from employees.

A culture of feedback

En employee feedback culture
Image source. FreeImagesA culture of feedback.

A feedback culture is one where employees feel comfortable giving and receiving feedback on their work. This can be fostered by regular check-ins, open communication, and helpful feedback loops.

It’s important to create a feedback culture in the organization so that employees can feel empowered to improve their performance and contribute to the success of the business. Feedback should be given frequently and should be specific, objective, and actionable. Employees should also feel like they can give feedback without fear of retaliation.

One way to create a feedback culture is to institute regular online surveys to collect employee feedback on the different and critical areas for the employee and the business.

Another way to foster a feedback culture is to encourage open communication between all members of the team. This means creating an environment where people feel comfortable speaking up and offering suggestions or criticism. It’s important that everyone feels like their voice is heard and that they have the opportunity to contribute to the conversation.

A feedback culture is a continuous process of improvement. It requires ongoing effort and commitment from everyone in the organization, from top-level executives to entry-level employees. When implemented successfully, a feedback culture can lead to a more engaged and productive workforce, improved communication, and better overall outcomes for the organization.

Strategies for providing effective feedback

To provide effective employee feedback, companies must first create a culture of openness and trust. As mentioned above, this means creating an environment where employees feel comfortable sharing their thoughts and suggestions without fear of retribution. To do this, companies should communicate the importance of employee feedback and demonstrate that they are committed to listening to and acting on employee suggestions.

Organizations should also provide employees with a clear process for providing feedback. The key is to make the process as easy and accessible as possible, so employees are more likely to participate. Technology plays a key role in this regard.

Anonymous feedback is a key component of any effective employee listening strategy. Allowing employees to provide feedback anonymously can help them feel more comfortable sharing their true thoughts and feelings without fear of retaliation or judgment. This can lead to more honest and valuable feedback, which can ultimately help your business grow and improve.

Companies should be transparent about how they will use employee feedback. Employees are more likely to provide feedback if they know that their suggestions will be taken seriously and act upon. Companies should communicate the steps they will take to address employee feedback and provide regular updates on progress.

How to create an employee listening strategy

Creating an employee listening strategy is the first step to unlocking the power of employee feedback. Here are four tips to help you get started.

  1. Define your goals: what do you want to achieve with your employee listening strategy? Do you want to improve communication, solve issues more effectively, or create a more engaged workforce? Defining your goals will help you create a more targeted strategy.
  2. Select the right platform: there are a variety of platforms that you can use to collect employee feedback. You may want to consider an online survey tool. Selecting the right platform will be part of your success in implementing the listening strategy.
  3. Encourage employees to participate: it is critical to its success. Promoting the benefits of participating will help encourage employees to take part.
  4. Follow up and take action: once you’ve collected employee feedback, it’s important to follow up and take action on what you’ve learned. Share the results of your employee listening strategy with management and other key stakeholders, and make sure that changes are done.

Implementing an employee listening strategy

To implement an effective employee listening strategy, companies should start by identifying the goals of their feedback program. What do they hope to achieve by collecting employee feedback? Once the goals are established, companies can develop a feedback program that aligns with those goals.

Next, companies should determine the best tool for collecting feedback. The key is to choose a tool that meets some requirements:

  1. Easy to use both for the person who will be in charge of managing feedback collection and for employees.
  2. An intuitive method that provides a complete overview of all areas related to Human Resources (organization, leadership, relationships, daily job and employee development).
  3. Quick implementation. Time and cost-saving.
  4. Dashboard that clearly shows all key data and areas where the action is required. And that this doesn´t require analytical skills.
  5. Clear and concise reports.
  6. A method that not only collects feedback from the employees but also allows to monitor the improvement actions implemented and the impact of these actions.
  7. And it uses all the capabilities of Artificial Intelligence together with the support of the best consulting by people scientists and psychologists.


Once feedback is collected, companies should analyze the data and identify trends and areas to improve. This can help identify areas of the business that need improvement and provide insights into the company’s strengths and weaknesses. Companies should then take action to address the issues identified by employee feedback and to monitor the impact of the actions carried out.

Measure, act and impact

Collecting employee feedback is just the first step. To truly benefit from employee feedback, companies must analyze the data, take action on the insights gained and track the impact of the actions implemented. This could include implementing process improvements, addressing employee concerns, or making changes to the company’s culture or management style.

Measuring employee feedback can be done through online surveys. Once the data is collected, it’s important to analyze it to identify patterns, trends, and areas for improvement. This analysis can be done through data visualization tools.

Acting on the insights gained from employee feedback is critical to creating a positive and productive workplace. This could involve implementing new policies and procedures, providing additional training or support, or making changes to the work environment. It’s important to involve employees in the process of implementing changes, as this can increase buy-in and help to ensure that changes are effective.

Tracking the impact of actions implemented is also important to determine if changes have had the desired effect. It’s important to regularly review the impact of changes made, as the needs of employees and the business may evolve over time.

It’s key to communicate the actions taken in response to employee feedback. This demonstrates that the company is committed to listening to employees and taking action to improve the business. It also encourages employees to continue providing feedback, knowing that their suggestions are being taken seriously.

Tools and technology for employee feedback

There are tools and technologies available to help companies collect and analyze employee feedback. These include online survey tools, feedback management software, and sentiment analysis tools. These tools can help streamline the feedback process, making it easier for employees to provide feedback and for companies to analyze the data.

However, it’s important to choose the right tools for your organization. Some tools may be too complex or expensive for small businesses, while others may not provide the level of insights needed for larger organizations. It’s important to evaluate different tools and technologies and choose the ones that best meet your business needs.

The atwork Suite is an intuitive and easy-to-use platform. It meets all the necessary requirements to make it the most powerful employee feedback collection tool. Take advantage of all the benefits it brings to help you implement your successful employee listening strategy.

  1. You can quickly gather feedback from employees thanks to its unique Measure, Act and Impact methodology. It allows you to cover the entire cycle necessary for a successful employee listening strategy.
  2. The Company Health Check survey: a top and unique survey to carry out a comprehensive analysis of all key areas that directly impact business objectives such as employee turnover, absenteeism and employee engagement. It helps organizations detect and anticipate potential problems which directly impact achieving sustainable performance.
  3. A wide variety of surveys covering all strategic areas of Human Resources to help gather productive feedback.
  4. All AI capabilities and expert consultancy for additional support in implementing and tracking your employee listening strategy.

Measuring the effectiveness of your employee listening strategy

Employee feedback collection surveys.
Image source: FreeImages. Measure the effectiveness of your listening strategy.

To measure the effectiveness of your employee listening strategy, you should establish clear metrics and goals. What do you hope to achieve with your feedback program? How will you know if it’s working?

One way to measure the effectiveness of your feedback program is to track employee engagement and satisfaction levels before and after implementing the program. You can also track metrics such as productivity, turnover rates, and customer satisfaction to see if there are any improvements after implementing the program.

Another way to measure the effectiveness of your feedback program is to collect feedback from employees on the program itself. Ask employees how they feel about the program and whether they believe it’s making a difference. This can help identify areas for improvement and ensure that the program is meeting the needs of employees.

Feedback should be reviewed regularly and shared with relevant stakeholders within the organization to ensure that necessary changes are made. This demonstrates to employees that their feedback is being taken seriously and acted upon, which can increase their trust and engagement with the program.

Conclusion: How an employee listening strategy can take your business to the next level

Employee feedback is a crucial part of business growth. By providing employees with an opportunity to share their thoughts and suggestions, companies can gain valuable insights into their operations and make improvements that can lead to increased productivity, employee engagement, and ultimately, profits.

To implement an effective employee listening strategy, companies must create a culture of openness and trust, provide employees with a clear process for providing feedback, and be transparent about how they will use employee feedback.

With the right tools and strategies in place, companies can leverage the collective insights and expertise of their workforce to achieve long-term success.

What are you waiting for to start your employee listening strategy? You lose nothing, on the contrary, you will gain a lot.